Wunderman is partnering with the Childhood Eye Cancer Trust (CHECT), a UK charity dedicated to providing support to families affected by eye cancer, as part of its corporate social responsibility strategy.
Wunderman will provide marketing and fundraising support for the charity on a pro bono basis, and create a campaign to raise awareness of retinoblastoma, a rare disease which develops in babies and young children.
The campaign will span social, direct and digital and will aim to encourage CHECT’s target audience of physicians and parents to have children checked for signs of the cancer.
The cancer, which develops in the retina cells, is fast growing and detection can save the child’s life and prevent removal of the eye.
Mel Cruickshank, the Wunderman chief executive, said: “It is a privilege to have the opportunity to work with CHECT. Not only does CHECT present a unique business challenge, but they give us the opportunity to provide our skillset to a business that really needs it.”
Joy Felgate, the CHECT chief executive, said: “We are delighted to work with Wunderman and look forward to developing a successful partnership that aims to improve awareness of retinoblastoma and the Childhood Eye Cancer Trust.
With the support of their employees we can make a real difference in the lives of those affected by this aggressive cancer and will be able to continue to provide lifelong support as well as fund direct research.”
The charity, originally called the Retinoblastoma Society, was formed in 1987. The organisation’s work towards battling eye cancer disease includes providing comprehensive support to families, researching ground-breaking genetic discoveries and raising public awareness.