|Title (original language)||"Tartaruga"|
|Agency||J. Walter Thompson Brazil|
|Campaign||Lithographs - HSBC|
|Business Sector||Subscribers Only|
Worldmade is our idea for the brand, our creative philosophy, and the nature of who we are. If we had a slogan, this slogan would be Worldmade. Nevertheless, we seek more than conceptual solutions. In this case, Worldmade is a label. Just as with products, films, art, and inventions indicate where they were made, Worldmade represents something that was made by JWT.
Worldmade is not a simple statement of origin; it is a statement of how we at JWT approach strategies, ideas and how we do our work. We do everything inspired by the world. We find influence, interest and the spark of creativity in the numerous interactions, foreseeable or otherwise, that occur between international people at JWT - and this is what makes us this extraordinary network of imagination. In certain cases, we are inspired by the world. In other moments, our inspiration is regional and conveyed to the world.
Worldmade represents a mentality of “movement”. An approach for what we do which is not simply based on major strategies and ideas, but also in agility, innovation and adventure. An approach that has pleasure in “launch and learn”, and despises procrastination and delay.
Worldmade also defines JWT as a company. We were forged by our international growth, our desire to embrace the world. Today, we are 10,000 different individuals with an unparalleled range of experiences and cultural fluency.
Worldmade is a label of quality and inspiration; it is a demonstration of imagination from the world geared to things of beauty and usefulness. This is the power that we take to our clients and their brands, now and in the future.
The brew was created especially to commemorate JWT’s 150th anniversary and its 85 years of pioneering ideas in the Brazilian market.
Beer. J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with J.Walter Thompson Beer.
A wheat beer with a recipe that includes a classic clover and banana aroma, J.Walter Thompson Beer also has intense notes of coriander and orange, adding a citrus zing that refreshes the palate and makes it a perfect brew for the Brazilian climate. The great packaging design was also developed by J.Walter Thompson.
“We have worked toward promoting the strength of a company that for 150 years worldwide and 85 years in Brazil has been constantly innovating and introducing practices that have set a benchmark in the industry”, points out Ezra Geld, the agency’s CEO in Brazil. He adds that the release of J.Walter Thompson Beer is just one of the many initiatives to celebrate such special occasions.
Brewed during the last week of June, J.Walter Thompson Beer is an unfiltered brew that pours a cloudy yellow produced by its malts. Sedimentary yeast bits can be noticeable at the bottom of the bottle. And no head of foam for this one. Pouring it produces a dense creaminess. This refreshing wheat beer has the perfect balance between sweetness and bitterness. Here’s a toast to the next 150 years!