Title "Retirement Plan"
Agency Grey Group New York
Sound Design Company Sound Lounge
Campaign Baby Talk
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
Type Television
Length30 seconds
MarketSubscribers Only
Production Company Sm....er ..w Y..k Subscribers Only
Editing Company C...o S...et Subscribers Only
Special Effects / VFX Framestore
Special Effects / VFX S....ad Subscribers Only
Graphics Sp.....ape Subscribers Only
Executive Creative Director Noel Cottrell
Creative Director P..l B...en Subscribers Only
Art Director P..l B...en Subscribers Only
Chief Creative Officer Mr. Tor Myhren
Copywriter R...y Kr....an Subscribers Only
Copywriter ..r M...en Subscribers Only
Director Mr. Randy Krallman
Project Manager J...ne P...rs Subscribers Only
Account Planner N..h L...ne Subscribers Only
Account Planner Alissa Sheely
Account Planner R...n M...or Subscribers Only
Account Planner A...e K...s Subscribers Only
Account Planner Kyle Howland
Agency Producer A...on H..n Subscribers Only
Agency Producer ..y R...n Subscribers Only
Agency Executive Producer Mr. Bennett McCarroll
Business Director M...y De.....ips Subscribers Only
Editor La....ce Y...g Subscribers Only
Voice Mr. Randy Krallman
Talent Payment Manager E...ne B...k Subscribers Only

About Grey Group New York

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Latest News

GREY AND THE WORLD WILDLIFE FUND USE SNAPCHAT TO RAISE AWARENESS OF ENDANGERED ANIMALS

The #LastSelfie Campaign Calls on People to Act Using Social Media

New York, April 17, 2014 - - The World Wildlife Fund (WWF) and Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, have launched a new campaign to raise awareness about endangered and threatened species. The species in focus are tigers, rhinos, orangutans, pandas and polar bears, which could become threatened as the icecaps in the Arctic melt at a high speed.

In order to reach young people and make them act to save endangered species, WWF is using an innovative approach and channel, Snapchat. The campaign compares the fleeting existence of a Snapchat post to the threat of extinction facing many species.

Images sent through Snapchat can’t be saved and can be seen only for a few seconds. Just like real life moments. WWF has created a series of selfies showing endangered species and calls them the #LastSelfie. These selfies will disappear on Snapchat and young people are expected to share and spread them in social media. The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.

The campaign is running in Turkey and Denmark.

People can join the campaign by following the Snapchat accounts of Denmark and Turkey, wwf_dk and wwf_turkiye, respectively. Share what they receive to spread the word and help by supporting WWF on http://panda.org .

See the short film http://www.youtube.com/watch?v=TOAHBSxMBEA on the campaign. Download the selfie posters.

About Grey

Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies : Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Papa John’s, Hasbro, Marriott Hotels & Resorts and T.J. Maxx. Grey was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014 (www.grey.com)

Latest Ads