TitleCatch Phrases
Agency
Campaign Talking Gecko
Advertiser GEICO
Brand Geico

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Latest News

Martin London Hires 4Creative's Browne

Olivia Browne, the group business director at 4Creative, is to join The Martin Agency as the first managing director of Martin London.

She will report to Matt Williams, the chief executive of Martin, and will start her new role in the summer.
Browne will work alongside Daniel Fisher, the executive creative director who joined Martin London last year from Adam & Eve/DDB.

Read more at http://www.campaignlive.co.uk/...

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