Title "Tears"
Agency Grey Group New York
Campaign Baby Talk
Advertiser E*TRADE FINANCIAL Corporation
Brand E*Trade

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Type Television
MarketSubscribers Only

About Grey Group New York

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Latest News

PANDORA JEWELRY WANTS TO SELL YOU MORE THAN A CHARM BRACELET

Grey's Mother's Day ads sell broader range

By Noreen O'Leary | April 29, 2015

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.

"The Art of You" campaign, which replaces the previous "Unforgettable Moments" pitch, showcases the company's range of rings, earrings and necklaces. While Pandora's popular charm bracelets are on display in the ads, there is also new visual emphasis on the company's other sterling silver designs.

"Pandora has deep ties to charm bracelets that memorialize times and people," explained Grey ecd Caitlin Ewing. "What's new here is we're taking that heritage and bringing it into the future, where it's also about self expression, 'the art of you.'"

The WPP agency won the business in January after a review involving corporate siblings Young & Rubicam and JWT.

Copenhagen-based Pandora has generated buzz in recent weeks with a pre-Mother's Day video from Denmark's Malling Publications that's become a viral hit: With very little jewelry in sight, blindfolded children are asked to use their sense of touch to pick their moms out of a lineup.

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