| Title | Soft White |
| Agency | Dare |
| Campaign | 100 % British - Premier Food |
| Advertiser | Premier Foods |
| Brand | Hovis |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Market | Subscribers Only |
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