Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. A special software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. |
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Title | Last Call |
Agency | Jung von Matt / Spree |
Campaign | Last Call - 13th Street |
Advertiser | NBC |
Brand | 13th Street |
Posted | March 2010 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Market | Subscribers Only |
Production Company | F..m D...xe Subscribers Only |
Executive Creative Director | M....as S....er Subscribers Only |
Executive Creative Director | W....ng Sc.....er Subscribers Only |
Creative Director | A....as H...e Subscribers Only |
Creative Director | P...r G...t Subscribers Only |
Creative Director | Ch.....an K...l Subscribers Only |
Copywriter | P...r G...t Subscribers Only |
Copywriter | A....as H...e Subscribers Only |
Agency Producer | J...a C...er Subscribers Only |
Account Supervisor | F....is H...el Subscribers Only |