Campaign I'm Lovin' It
Advertiser McDonald's
Brand McDonald's

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television & Cinema

About DDB Chicago

We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.

This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here. 

Latest News

State Farm Debuts "Yin Yang," Latest 'Here To Help Life Go Right' Ad By DDB Chicago

State Farm has debuted their second anthem ad under the new Here to Help Life Go Right brand positioning with DDB Chicago. Premiering in broadcast is an emotionally-charged, 60-second spot entitled “Yin Yang,” which plays off the duality of life’s moments, demonstrating that State Farm isn’t just there when things go wrong, but also helping with things like saving for college, getting a new car loan and planning for retirement.

“Yin Yang,” created by DDB Chicago, illustrates how State Farm is there for every aspect of consumer’s lives and helping life go right. Building on the new brand positioning, which launched earlier this summer, State Farm is positioning itself as more than just an insurance company, but also as a solutions provider.

You can watch the spot here.

The new commercial, which launched in network inventory on Friday, August 5, will also be featured in high-profile placements. 

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