TitleThe Caterpillar
Agency
Post Production
Campaign The Caterpillar - AMF
Advertiser AMF
Brand AMF

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television & Cinema
Production Company C..p D...d Subscribers Only
3D Graphics ..e M..l .A Subscribers Only
Media Director Mindshare
Art Director J..n Be....hl Subscribers Only
Copywriter J...b N...on Subscribers Only
Director
Set Designer M..k T...er Subscribers Only
Producer A..a Ad....on Subscribers Only
Executive Producer
Account Director L..f S...e Subscribers Only
Agency Producer M...us K....ed Subscribers Only
Account Manager
Photographer L...s Sa....en Subscribers Only
Designer C....ce M...id Subscribers Only
Music
Advertiser's Supervisor ..a A...hm Subscribers Only
Advertiser's Supervisor C....ia Ros........avén Subscribers Only

About Forsman & Bodenfors

Latest News

If / Slow Down GPS

In an effort to get drivers to slow down where it matters the most, we’ve developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. We think of it as a subtle “audio sign” that says “Children at play”.

In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If web site, people are also asked to suggest more locations where the voice should switch to a child’s voice.

The app is available for free download in App Store and Google Play.

Note: the child voice navigation feature only works in Sweden, Finland and Norway.

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