Click here to continue to AdForum
TitleLive with Chivalry
Campaign Chivalry - Pernod Ricard
Advertiser Pernod-Ricard
Brand Chivas

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
TaglineSubscribers Only
Type Television & Cinema

About Havas Worldwide London

At Havas, we believe effective teams are small, experienced and, above all, made up of people who are ridiculously passionate about what you want to achieve and have the breadth of skills you need to achieve it. 

By pulling in the best talent from across our UK group (from advertising, digital, PR & social, eCRM, design, local activations and media), we will build you a client-centric team that delivers exciting, relevant work “that works”. 

A team that can rapidly evolve to cater to any and all of your changing needs and yet remain under its own P&L.

This is how, together, we build a brilliant relationship.


Latest News

Durex & Havas London launch social media campaign video for a safe sex emoji

To help young people communicate about safe sex, Durex launch a video calling for the creation of a condom emoji

London, UK - 18 November 2015 - In a new social media campaign video created by Havas London, Durex are calling for the creation of a condom emoji. Launched in the run-up to World AIDS Day on 1st December, the campaign video is live on YouTube, Facebook and Twitter. The film is designed to address the fact that emojis are the new language of young people even when it comes to starting and developing relationships, but no safe sex emoji is available yet.

The film – which uses emojis like the aubergine, hot dog and peach to show how people are currently discussing sex on mobile devices – calls on viewers to use the hashtag #CondomEmoji, and highlights World AIDS Day, reinforcing the need for better communication around safe sex.

The film was created by Shynola, a trio of London-based visual artists who have collaborated on a number of advertisement as well as music videos for the like of Queens of the Stone Age, Radiohead and Coldplay. Premier is the global PR agency on the project.

Mark Whelan, Global Creative Officer at Havas London said, “With the Oxford dictionary having recently named an emoji as word of the year, it’s clear that the way we communicate has changed. For a brand like Durex that plays an important role in helping people have safe-sex, it’s important to understand this and help young people in particular have this conversation in a way that’s natural to them.”

Volker Sydow, Global Director Durex says: “Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex. Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual wellbeing.”   

Latest Ads