Coca Zero has the same taste as Classic Coke. However, people are not really receptive to ads made on taste. McCann Erickson has choosen to launch an interactive campaign with a product demo on movie theaters through a partnership. Spectators have been convinced
TitleSwap
Agency
Campaign Swap - Coca Cola
Advertiser Coca-Cola Company
Brand 46664/Coca-Cola

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJune 2010
Product Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Chief Creative Officer L....ro R...so Subscribers Only
Executive Creative Director M...ca M..o Subscribers Only
Executive Creative Director P...o St....er Subscribers Only
Advertiser's Supervisor Al.....ro M...ón O....�ez Subscribers Only
Executive Creative Director P...o Co.....se Subscribers Only
Copywriter M...l Ec.....ria Subscribers Only
Agency Producer L..s M...no Subscribers Only
Advertiser's Supervisor P...ma G...ía Va.....ela Subscribers Only
Account Manager M...a Ca....as Subscribers Only

Related Ads

Latest Ads