|Campaign||I'm Lovin' It|
|Business Sector||Subscribers Only|
|Production Company||D..K S....os Subscribers Only|
|Executive Creative Director||J..n Mo.....ery Subscribers Only|
|Creative Director||Mr. Keith Hughes|
|Chief Creative Officer||S...n C...le Subscribers Only|
|Director||M..k Ca.....ro Subscribers Only|
|Director||Mr. Seamus Walsh|
|Director||C...s Fi....an Subscribers Only|
|Agency Producer||E..c F...r Subscribers Only|
We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.
This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here.