Big Brother winner VS Survivor winner in a living competition inside a giant billboard separated in two compartments. This event has been created for the Israeli Yellow Pages to crown the “Billboard Master”. The audience was able to vote to help one of the contender through each Yellow Pages interfaces, helping him to gain place. A successful operation with +28% traffic on Yellow Pages site during September. | |
Title | Reality Billboard |
Agency | Y&R Israel |
Campaign | Reality Billboard - Yellow Pages |
Advertiser | Yellow Pages |
Brand | Yellow Pages |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Media Type | Case Study |
Post Production | Gravity |
Chief Creative Officer | G...on A....ay Subscribers Only |
Executive Creative Director | T..r G...n Subscribers Only |
Creative Director | Y...v T..g Subscribers Only |
Art Director | ..l A...am Subscribers Only |
Copywriter | S...on R...el Subscribers Only |
Executive Client Director | A..m Po....ek Subscribers Only |
Account Supervisor | A...en T..o Subscribers Only |
Account Supervisor | D...a T....ch Subscribers Only |
Account Manager | D...na T...r Subscribers Only |
Account Planner | Y..i L...v Subscribers Only |
Strategic Planner | Z...r R...ik Subscribers Only |
Office Producers | S...a R...s Subscribers Only |
Photographer | Me....em R...s Subscribers Only |
Interactive Director | ..y P...h Subscribers Only |
Creative Director | S..i Bl....rg Subscribers Only |
Creative Director | ..y C...n Subscribers Only |
Creative Team | ..m Do....er Subscribers Only |
Creative Team | M...an ..r Subscribers Only |
Account Manager | G..i Ma.....an Subscribers Only |
Production Company | P...V. Subscribers Only |
Event Production | Ku....an Pr......ons Subscribers Only |
Content Development | E..d Ku....an Subscribers Only |
Content Development | S...i Z...ia Subscribers Only |
Content Development | A..f F...an Subscribers Only |
Event Producer | L..t Da.....er Subscribers Only |
Advertising Manager | A..t G...n Subscribers Only |
Advertising Manager | Z..v G...er Subscribers Only |
Director | S...ar S...l Subscribers Only |