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Campaign Koos: ABSA
Advertiser ABSA
Brand ABSA

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Business SectorSubscribers Only
Type Case Study

About Bouffant

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Momentum ‘Say Goodbye’ Director’s Cut

Bouffant director Erik Van Wyk delivers a cinematically striking commercial for Saatchi & Saatchi BrandsRock and Momentum, effectively demonstrating a comic notion of out with the old and in with the new.

Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial.
Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life.
Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand. 

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