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TitleLondon
Agency
Campaign Nintendo
Advertiser Nintendo
Brand Nintendo

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Business SectorSubscribers Only
LanguageEnglish
Type Television & Cinema
Sound Design Company N...n S....os Subscribers Only
Editing Company R...it Subscribers Only
Special Effects / VFX UV/Phactory
Creative Director K...an Pr....re Subscribers Only
Creative Director M....el K..n Subscribers Only
Group Creative Director
Director of Photography N....as Kar......nis Subscribers Only
Producer S..t Br....rd Subscribers Only
Executive Producer
Executive Producer D....as H...ll Subscribers Only
Executive Producer T...as C...e Subscribers Only
Editor
Application Developer Z..h H..l Subscribers Only
Lead Developer P..l S....on Subscribers Only

About Leo Burnett Chicago

Latest News

Lucky 21’s Rob Pritts Directs Launch Spot For Centrum Vitamints Via Leo Burnett

Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation. Watch it here: https://vimeo.com/153165984

Casting was a balance of hair and performance; with actors – especially the husband – who could be coated with winter white and react to the surprise without being overly wacky.

“We all agreed that the tone should be more curious calm than over the top. There had to be a layer of real to the surreal premise,” explains director Rob Pritts. “Most of the spot is without dialogue, so expression is everything.” 

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