| Social and digital media have become the most common way to share moments of life with our friends and family. The traditional Christmas card is loosing its importance. To prove its strength, the Swedish Post has created an application that collects all the exchanges made with someone on facebook to create a beautiful christmas card, send by regular post. It has showed the perfect match between social media and traditional ways of communication.
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| Title | Magical Xmas Cards |
| Agency |
Crispin Porter + Bogusky Gothenburg
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| Campaign |
Magical Xmas Cards
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| Advertiser |
Posten
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| Brand |
Swedish Post
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