TitleCapture the Moment
Agency
Campaign Capture the Moment
Advertiser Volvo
Brand Volvo

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Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
Type Television & Cinema

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H&M / Close the Loop

H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.

This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.

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