TitleCapture the Moment
Agency
Campaign Capture the Moment
Advertiser Volvo
Brand Volvo

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Business SectorSubscribers Only
Type Television & Cinema

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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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