Fretex is a second-hand clothing chain operated by the Salvation Army. To gain visibility, it has been decided to promote the stores during the Oslo Fashion Week. The coming collection is made with what people are wearing today. The street is the catwalk. For a stunt PR, a fashion runway has been installed at the exit of a big underground station. Models and participants were encouraged to support the brand | |
Title | Fretex Catwalk Stunt |
Agency | Publicis Kitchen |
Campaign | Fretex Catwalk Stunt |
Advertiser | The Salvation Army |
Brand | Fretex |
Posted | November 2010 |
Business Sector | Subscribers Only |
Media Type | Case Study |