Title "Footsteps"
Agency Venables Bell & Partners
Sound Design Company Stimmung
Music Company / Composer Stimmung
Campaign Truth in Engineering
Advertiser Audi
Brand Audi

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Business SectorSubscribers Only
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Type Television
MarketSubscribers Only
Production Company M...on T...ry Subscribers Only
Editing Company M...on T...ry Subscribers Only
Post Production Mirada Studios
Creative Director P..l Ve....es Subscribers Only
Art Director B....on S...s Subscribers Only
Art Director Mr. Jonathan Byrne
Copywriter J...s Ro....on Subscribers Only
Director M....ew C...en Subscribers Only
Agency Producer Ms. Mandi Holdorf

About Venables Bell & Partners

Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients. This has an amazing result: it makes us unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to politely tell the Emperor (and his board-approved marketing plan) that he may, in fact, be naked. We actively nurture a culture where both honesty and respect thrive. We simultaneously foster both collaboration and debate – among ourselves and with our clients. If we had to explain a method to the madness, it would be this: We believe that integrity is actually a competitive business advantage.

It is this fearlessness that led us to reject Intel's original strategy and instead serve up our own, the foundation of the successful "Sponsors of Tomorrow" campaign. And this courage which led us to tell Audi to stop playing it safe and take on Lexus, Mercedes, and BMW, an approach that has redefined the luxury car market.

With profitable growth every year since opening our doors in 2001, our challenger approach has attracted blue-chip brands like eBay, Google, Slim Jim, Orville Redenbacher’s, Healthy Choice, the Phillips 66 Company to VB&P's roster. In addition to our full-service offerings, VB&P is home to vpb orange, a brand innovation consultancy and Lumberyard, a content production facility. 

Latest News

Audi Wins an Effie

Last night, Audi’s A3 “Stay Uncompromised” campaign won an Effie award for advertising effectiveness. The campaign, featuring Ricky Gervais and other trailblazers who have refused to compromise along the road to success, helped Audi gain a 40% percent increase of share of the U.S. market for luxury import autos.

"Audi's market share has more than doubled since we started working with them in 2007, and it is great to see the EFFIEs recognize marketing's contribution to the bottom line,” said Lucy Farey-Jones, Founder and Executive Strategy Director.

The mission of the Effie Awards is to honor the marketing communications industry’s most effective work and to celebrate the great ideas, insightful strategies and outstanding creative that achieve real results. 

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