TitleEmerging Man
Agency
Campaign Tobacco Free
Advertiser California Tobacco Control Program
Brand California Tobacco Control Program

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television
Creative Director S...t Mc....ld Subscribers Only
Art Director B...n F...as Subscribers Only
Group Creative Director
Group Creative Director ..e Ba.....li Subscribers Only
Chief Creative Officer D...d S...h Subscribers Only
Copywriter

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Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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