Title "Goodnight"
Agency Venables Bell & Partners
Campaign Truth in Engineering
Advertiser Audi
Brand Audi

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Type Television
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About Venables Bell & Partners

Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients. This has an amazing result: it makes us unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to politely tell the Emperor (and his board-approved marketing plan) that he may, in fact, be naked. We actively nurture a culture where both honesty and respect thrive. We simultaneously foster both collaboration and debate – among ourselves and with our clients. If we had to explain a method to the madness, it would be this: We believe that integrity is actually a competitive business advantage.

It is this fearlessness that led us to reject Intel's original strategy and instead serve up our own, the foundation of the successful "Sponsors of Tomorrow" campaign. And this courage which led us to tell Audi to stop playing it safe and take on Lexus, Mercedes, and BMW, an approach that has redefined the luxury car market.

With profitable growth every year since opening our doors in 2001, our challenger approach has attracted blue-chip brands like eBay, Google, Slim Jim, Orville Redenbacher’s, Healthy Choice, the Phillips 66 Company to VB&P's roster. In addition to our full-service offerings, VB&P is home to vpb orange, a brand innovation consultancy and Lumberyard, a content production facility. 

Latest News

Reebok Runs Through Instagram

VB&P recently conceived Reebok “Hunt For The Pump,” the first-ever Instagram-based virtual run through San Francisco. The social game begins at a specially designed Instagram account acting as the start line for the run (@zpump_startingline). Next, users can search the account’s grid of photographs for the iconic Pump ball which is hidden within the images. Once you find the Pump, like it, and follow the tag to your next stop along the run. Make it all the way to the Golden Gate Bridge, and you can be entered to win a pair of new Reebok ZPumps.

Creativity and Fast Company had so much fun on the run, they named it to their “Top Picks” columns.

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