Atzum is an Israeli association which wants to raise awareness against human trafficking. On the internet and on social networks, people wants their videos or comments to be liked. Its agency SAA Y&R has decided to go in the opposite direction in creating what is become the most disliked video on youtube. We follow a man who is going to a mall to buy a woman who is exhibited in a shop window among others. At the end, people are asked to disliked what they have seen. | |
Title | Dislike Petition |
Agency | Y&R Israel |
Campaign | Dislike Petition |
Advertiser | Atzum |
Brand | Atzum |
Date of First Broadcast/Publication | Subscribers Only |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Problem | Subscribers Only |
Media Type | Case Study |
Account Executive | G..i Ma.....an Subscribers Only |
Account Supervisor | Y..l ..z Subscribers Only |
Account Supervisor | A....ay K...an Subscribers Only |
Art Director | ..n K....ni Subscribers Only |
Art Director | ..l A...am Subscribers Only |
Copywriter | L...n Be.....ov Subscribers Only |
Copywriter | S...on R...el Subscribers Only |
Copywriter | O..n M..r Subscribers Only |
Creative Director | Y...v T..g Subscribers Only |
Creative Director | S..i Bl....rg Subscribers Only |
Executive Creative Director | T..r G...n Subscribers Only |
Chief Creative Officer | G...on A....ay Subscribers Only |
YouTube Artist and Producer | ..y D...n Subscribers Only |
Executive Client Director | ..l Fi....in Subscribers Only |