Volkswagen - "Test Drive"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

11019

Try & Volkswagen presents one of the first ever test drive printed on a ad. Everyone can download an app to test the driving on the road printed on the ad. 3 options are proposed: in lane Assist mode, the phone vibrates as the car gets close to the side of the road. In Adaptive Lights mode, the lights follow the curve of the road. And in adaptive Cruise Controle mode, the car maintains a safe distance from the car in front. With augmented reality, Volkswagen demonstrates its innovative technologies.
Title	Test Drive
Agency	Try Reklamebyrå
Campaign	Das Auto
Advertiser	Volkswagen
Brand	Volkswagen
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Posted	March 2011
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Mobile Advertising
Market	Subscribers Only