As an industry, we are constantly looking forward and asking ourselves, what is next. But on Tuesday the industry jumped back 60 years to celebrate the first advert to hit the television screens of the UK.
Although we ponder On how far technology, digital and advertising alike have come since the Gibbs toothpaste launched their TV advert, it is interesting that those who created the advert speculated that “[television] will never be a major thing]”. Now however, it remains, as it has done since the 80s, the largest and most expensive form of advertising. It is interesting, of all the products to launch such an important and monumental moment, it was toothpaste. I mean, toothpaste advertising now is not known as being the most glamorous, but in the history of English advertising it possibly is the most significant and ground breaking.
Yet, this advert, 60 years on, is still discussed. Publications such as The Drum, BBC News, ITV, The Guardian, Mirror, Huffington Post, Marketing and even the Daily Mail, all latched onto the anniversary and discussed it in their relevant publications. Perhaps the reason behind this was just to reflect on the huge journey that advertising as an industry has come on or just to showcase what a revolutionary way to communicate it was.
TV advertising has come a long way since this commercial. They have developed into social, pre and post programmes and even shown on billboards. But what perhaps will the next 60 years hold for TV advertising? It is hard to picture, but one can only assume that programmatic adverts which seem so contemporary now, might not be in over half a century time.
Ironically, what has remained consistent is the product. 1955 to 2015, the essential products are the ones which will remain on our television screens. They might not be the most glamorous, but it is those brands who are part of our everyday routines that will remain on our screens.
Yet, what aired on British TV 60 years ago was a monumental moment and one that has shaped not only our industry, but society and culture alike. However, if so much has developed over the past 60 years, it is exciting to find out what the next 60 years will hold for the communication industry.
The post 60 years of TV Advertising appeared first on VCCP.