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TitleNBFF Billboard
Agency
Campaign NBFF 2011
Advertiser Newport Beach International Film Festival
Brand Newport Beach Film Festival

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Type Outdoor/Out of Home

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Honda Launches Marketing Campaign for the All-New 2017 Ridgeline Pickup: Truck's Incredible Versatility Showcased in New "Power of Ridgeline" TV Spot

Honda today is introducing a new integrated marketing campaign to promote the completely redesigned 2017 Honda Ridgeline, now available in dealerships nationwide, featuring creative from the Academy-award nominated stop-motion artist PES, to bring to life the new Ridgeline and its many innovative features. Launching today online as a sneak peek ahead of its offical debut during the Summer Games in Rio, the multi-channel campaign is led by a new 60-second TV spot, "The Power of Ridgeline," that showcases the versatility, utility and comfort of the all-new Honda pickup truck.

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