Title "Find Your Sole...."
Agency AlmapBBDO
Campaign Flip-flops
Advertiser São Paulo Alpargatas
Brand Havaianas

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Type Print

AlmapBBDO

AlmapBBDO is the agency that naturally combines relevant strategic planning with seductive creative ideas.

The agency is proud of what it does and the values it seeks with conviction: simplicity, objectivity and willingness to learn more every day, with a team formed by wonderful people that know that a job well done is the most sustainable way of being successful. 

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Guitar Pee

AlmapBBDO created a different action for Billboard Brazil magazine, Guitar Pee. Based on the concept "Music. We know it comes from all sorts of places." , the copywriter Ricardo Wolff and the art director Guiga Giácomo created an interactive urinal, where the bar client composes solos using his own urine. But that’s not all.

As soon as he flushes, the person sees the password for his "solo" and accesses the site guitarpee.com through the cell phone to listen to the solo he “created” and download it to his phone, if he wishes. All the instructions are right in front of him.

To assemble Guitar Pee, the urinal is equipped with 7 different sensors, each one containing a guitar riff especially produced for the project by MugShot producers. This way, every "solo" is unique – since the users’ timing and variation of the riffs are never the same. Until now, over 800 solos were produced.

Guitar Pee has gone through Bar Aurora, in São Paulo, and will reach other bars in the city. When the dates are confirmed, the information will be announced on the guitarpee.com site.

United States Fox TV Newscast
http://www.youtube.com/watch?v=djCU4Pk7pTs

American meme site
http://9gag.com/gag/3637866

Advertising blog
http://www.brainstorm9.com.br/29121/musica/guitar-pee-o-mictorio-dos-guitarristas/

Varieties
http://kibeloco.com.br/2012/04/16/solos-de-guitarra-nao-vao-me-conquistar/
http://www.huffingtonpost.com/2012/04/09/guitar-pee-app-turns-urinals-in-studios_n_1413247.html

News, USA msn home page
http://now.msn.com/now/0404-brazil-pee-guitar.aspx

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