TitleMole
Agency
Campaign Fairytales
Advertiser ING Group
Brand ING Direct

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Production Company P...p Subscribers Only
Production Company Sm....er Subscribers Only
Special Effects / VFX
Music Company / Composer H...n Subscribers Only
Creative Director M..t G...en Subscribers Only
Creative Director
Art Director M..t G...en Subscribers Only
Copywriter S...n B..e Subscribers Only
Director
Director K...e Ma....ck Subscribers Only
Account Director T..y G...n Subscribers Only
Agency Producer
Account Manager K...e G....rt Subscribers Only

About BMB

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Latest News

BMB launches £1.5m 'Bare Bear Snack' campaign for Pom-Bear

BMB agency has launched a fun UK campaign for Pom-Bear that lets

parents know the bear-shaped snacks are free from gluten, artificial

flavouring or colours – and clothes.

The £1.5m campaign positions Pom-Bear as the ultimate innocent snack

for kids free from nasty ingredients, and adds humour to the message by

bringing the bears to life using a blend of stop-motion and CGI filming

and comedic voiceovers.

In the ads the bears discover the 'free from' quality of their ingredients

while also realising the naked truth about themselves, under the brand

message “The bare bear snack.”

At first the bears react with embarrassment at being caught with no

clothes on, before acting with delighted abandon at their naked selves.

One bear featuring in a Youtube Pre-roll ad for the campaign does not

adjust to being naked however, and encourages the viewer to skip to the

end of the video, but is instead joined by a Skip (also manufactured by KP

Snacks).

The campaign features voiceovers from sketch comedians Seb Cardinal

and Dustin Demri-Burns and runs across TV, VOD and social platforms.

Vijay Bhardwaj, Head of Marketing & Formats at KP Snacks, said: “We are

really excited to give Pom-Bear the spotlight it deserves to drive brand

awareness and inform mums of its permissible qualities, in a fun and

engaging way that’s unique to Pom-Bear”

Matt Waller, ECD, BMB, said: "We are very proud to give Pom-Bear a

voice, so that they can growl, charm and streak their way to the top of

people’s minds. We believe they have the potential to be a one-inch tall

giant of the snack world." 

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