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About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News


Council members of the Insitute of Practitioners in Advertising nominate Golding for two-year presidency


Sarah Golding, CEO and Partner of CHI & Partners, was today nominated by IPA Council members as the preferred candidate to succeed Tom Knox as President of the IPA in March 2017.


Golding will be expected to serve a two-year term which will be first ratified on the 23rd March 2017 as part of the IPA’s AGM proceedings.  Her first public platform will be at the IPA Members’ Lunch in May 2017 where she will outline her two-year manifesto.   

The announcement comes at the end of a formal three-month selection process by the Presidential Nominating Committee which was led by previous President Stephen Woodford.

Says Woodford: “My role as Chairman of the Nominating Committee was remarkably straightforward. To identify that certain someone whom the industry wants as their next leader. It was soon obvious that this person was Sarah and we were delighted that she has accepted the position. I have no doubt that she will be a fantastic leader for the IPA as it celebrates its centenary and I am looking forward to working with her in my new role as CEO of the Advertising Association.”


Commented IPA Director General Paul Bainsfair: “Sarah will make an excellent President. She is universally admired, tremendously popular and she knows what it takes to be successful in our industry today. I believe Sarah is an excellent choice to take over the baton from Tom Knox. I'm sure our members will join me in congratulating her and in looking forward to her agenda.”


Says Golding: “'I am extremely flattered and honoured to be chosen as the IPA’s next President, and I look forward to helping the industry flourish in profoundly changing times.”

Sarah is Chief Executive Officer and Partner of CHI & Partners, one of the UK’s leading advertising and communications agencies. Prior to that Sarah worked at Lowe Howard-Spink following graduation from Cambridge University. Across her career Sarah has worked with blue chip brands including Orange, Reebok, British Gas, Argos and NewsUK. She sits on the IPA Council, is an active member of WACL and for the last five years has been voted by Campaign magazine as one of the industry's top 10 account people. Sarah is a Non Exec of coffee company Cru Kafe and sits on the Great Ormond Street Christmas Committee. Sarah is married to David Golding, a co-founder of adam&eveddb, and is mother to Florence and step mother to Archie.

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