Title "The Promise Keeper (Board)"
Agency Forsman & Bodenfors
Campaign The Promise Keeper
Advertiser Reebok
Brand Reebok

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Business SectorSubscribers Only
LanguageEnglish
Type Social Media
Production Company R....ga Subscribers Only
Creative Director R...rt L..d Subscribers Only
Art Director Mr. Adam Ulvegärde
Agency Producer L..a St.....ng Subscribers Only

About Forsman & Bodenfors

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Systembolaget / Sisters

This film shows young adults that giving alcoholic drinks to a younger sister or brother (or a younger friend) can be nerve-wracking. And reminds viewers that Systembolaget (the Swedish Alcohol Monopoly) offers a lot of helpful advice on how to handle questions about alcohol from underagers.

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