TitleThe Promise Keeper (Board)
Agency
Campaign The Promise Keeper
Advertiser Reebok
Brand Reebok

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Business SectorSubscribers Only
LanguageEnglish
Type Social Media
Production Company R....ga Subscribers Only
Creative Director R...rt L..d Subscribers Only
Art Director
Agency Producer L..a St.....ng Subscribers Only

About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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