Title "Latest Scores"
Agency Bartle Bogle Hegarty
Campaign Google Voice Search
Advertiser Google
Brand Google Voice Search

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About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Mentos introduces fresh way to express yourself with "Ementicons"

New ‘ementicons’ aim to engage brand’s 12M Global social fans

Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience.

Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you've never had the symbols to express. The range includes ementicons such as Cute-Crazed, for the feeling you get when something is just so cute you feel an almost aggressive compulsion to just squeeze it, and Bad Happy, for how you feel when you feel happy about something that you really shouldn’t be happy about, but you just can’t help it.

To launch ementicons Mentos has secured the first ever brand partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which will see ementicons added to the Ultratext keyboard.

The ementiconsiOS 8 keyboard app, built by Monterosa, is also available to download for all iPhone users. A series of humourousementicon e-cards will be housed on the ementicons.com microsite for people to download, email or share with their friends on social media.

The campaign is supported by online advertising and 6 comical online films, directed by Matthew Pollock, which will be housed on YouTube and shared on Mentos’ social platforms, reaching over 12 million users.

Shelley Smoler and Raphael Basckin, Creative Directors at BBH London, commented: “Instead of talking at our fans, we wanted to improve a way in which they could talk to each other. People of all languages use emoticons to convey emotions in text messages, but the standard ones are pretty outdated :( The Mentos brand is all about freshness. Our fresh take on emoticons was to leave smileys behind and design a set of symbols, using the iconic mentosdragee, to represent the real emotions of life in 2015.”

DaanSimonis at Mentos said: “With this campaign we’re aiming to create a deeper connection with our digital savvy audience, by providing a branded story that’s both fresh and entertaining because it’s relevant and useful for our audience.”

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