|Title||With You All The Way|
|Campaign||With You All The Way|
|Advertiser||Bank of Scotland|
|Brand||Bank of Scotland|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Director||S...t L...s Subscribers Only|
RKCR/Y&R create effective channel neutral ideas that answer business problems. Whilst it's nice that we have been creatively recognised by Bafta, Clio, Cannes Lion, Campaign Big, BTAA and the Creative Circle in the last year, we are far more proud of our effectiveness story. In fact, we've won more effectiveness awards than any other UK agency in the last 5 years. Increasingly more of our ideas end up in non-traditional channels. We work with Saint, our digital agency, to provide an integrated offering for our Clients (including Virgin Atlantic and Lloyds TSB). We've also published books, shot pop promos for the likes of Groove Armada, opened a pop up ad agency, and are working on big design briefs from the likes of BBC, Home Office and Virgin Atlantic as well. Our game is still creating big ideas to solve business problems; just the end product is more interesting and varied than ever before.