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Campaign The Coke Side of Life
Advertiser Coca-Cola Company
Brand Coke

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Business SectorSubscribers Only
Type Television

About J. Walter Thompson Brazil

Worldmade is our idea for the brand, our creative philosophy, and the nature of who we are. If we had a slogan, this slogan would be Worldmade. Nevertheless, we seek more than conceptual solutions. In this case, Worldmade is a label. Just as with products, films, art, and inventions indicate where they were made, Worldmade represents something that was made by JWT.
Worldmade is not a simple statement of origin; it is a statement of how we at JWT approach strategies, ideas and how we do our work. We do everything inspired by the world. We find influence, interest and the spark of creativity in the numerous interactions, foreseeable or otherwise, that occur between international people at JWT - and this is what makes us this extraordinary network of imagination. In certain cases, we are inspired by the world. In other moments, our inspiration is regional and conveyed to the world.
Worldmade represents a mentality of “movement”. An approach for what we do which is not simply based on major strategies and ideas, but also in agility, innovation and adventure. An approach that has pleasure in “launch and learn”, and despises procrastination and delay.
Worldmade also defines JWT as a company. We were forged by our international growth, our desire to embrace the world. Today, we are 10,000 different individuals with an unparalleled range of experiences and cultural fluency.
Worldmade is a label of quality and inspiration; it is a demonstration of imagination from the world geared to things of beauty and usefulness. This is the power that we take to our clients and their brands, now and in the future. 

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