TitleMore Soul
Agency
Campaign Hamsters
Advertiser Kia Motor Corp.
Brand Kia

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
StorySubscribers Only
Type Television
Executive Creative Director C...n J....ry Subscribers Only
Art Director ..m D...er Subscribers Only
Art Director
Chief Creative Officer D...d A...lo Subscribers Only
Copywriter .C Ab....zi Subscribers Only
Copywriter
Director M..k R....ek Subscribers Only
Production Company An.....us Subscribers Only
Cinematography
Line Producer S...e G...n T....co Subscribers Only
Producer Je....er M...is Subscribers Only
Executive Producer
Executive Producer P..l Al....se Subscribers Only
Executive Producer C...l L....rd Subscribers Only

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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