MullenLowe agency has created a new campaign for water brand Zizin in which the main character is a giraffe.
The never ending Giraf’s day is a mini animated series in which the Facebook users can decide the continuation of every episode.
„After the success of the stories in the previous campaigns we wanted to give birth to some new happenings and characters with which to engage the consumers in the online. With the help of the MullenLowe agency we are making acquaintance to the Facebook fans to the cute Giraf, character whose you can change the Monday with a simple…reaction,” said Mihai Parvulescu, marketing specialist of Zizin.
Therefore, at the end of every episode, the fans are invited to vote through reactions – love, sad, haha, angry, wow. The predominant reaction will establish the story’s continuation.
The first episode can be seen here.
The Zizin involved in the campaign was formed of Laurentiu Lazar (Board President), Laura Lazar (Chief Executive Officer), Georgiana Bogdan (Marketing & PR Specialist) and Mihai Parvulescu (Marketing Specialist).
The MullenLowe team that worked on the campaign include: Raul Gheba (Copywriter), Valentin Ionescu (Art Director), Andrei Munteanu (Group Creative Director), Victor Oprisan (Group Creative Director), Ilinca Nanoveanu (AV Manager), Cristina David (Account Executive), Andra Panaitescu (Account Manager), Gabriela Alexandrescu (Deputy Client Service Director), Adrian Chiuhan (Head of Strategy), Alina Balan (Client Service Director), Eugen Suman (Executive Creative Director).
Produced by: POPIXAR, Animation and Direction: Augustin Pop, Illustration – Octav Ungureanu, Music – Mihai Alexandru Pitan and Augustin Pop.
The media component is insured by the agency Initiative, represented by Lavinia Mitran (Digital Media Planner), Raluca Lupu (Digital Account Executive), Nicoleta Chitu (Media Planner) and Anca Tanase (Head of Unit & Account Director).
The Golin team that coordinates the PR & social media activities comprises Roxana Diba (Director, Consumer Division), Livia Voicu (Senior Media Associate) and Thedeea Gherlan (Digital Manager).
This article was first published on business-review.eu
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