Our new agency — Mullen Lowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch.
“After an extensive search we are thrilled to announce our partnership with Mullen Lowe,” said Michael Bayley, President and CEO, Royal Caribbean. “We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand.”
“Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers,” said Alex Leikikh, CEO, Mullen Lowe Group. “We’re excited to help Royal Caribbean firmly differentiate their brand, increase passenger loyalty and inspire first-time cruisers to discover the transformative effect of a Royal Caribbean experience.”