Lowe Asia Pacific network now ranked no3 most effective in region
Lowe Lintas India scoops seven awards
Lowe Asia Pacific has climbed to 3rd Most Effective Network in the region on the Effie Effectiveness Index. The new rankings were announced at the APAC Effie Awards this week in Singapore.
There was more good news for the network, as Lowe Lintas India became the 2nd most awarded agency of the night – with 3 GOLD, 2 SILVER and 2 BRONZE trophies for their work with Unilever India’s Kan Khajura Station, Lifebuoy’s Help a Child Reach 5, and with their Kissanpur campaign for condiment brand Kissan. Lowe Singapore also scored BRONZE for its work on Dirt is Good, the uniting marketing idea for Unilever laundry brands.
The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analyzing finalist and winner data from 40 worldwide Effie Award competitions throughout the previous year. The Index is compiled by Effie Worldwide in partnership with Warc, the global marketing intelligence service.
Earlier this month, Lowe and Partners was named 4th Most Effective Agency Network globally, at Effie Worldwide – the highest rank the agency has taken to date.
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