Athena, French lingerie brand has recently create the event in launching its partnership with the French Athletics Federation. 4 athletes featured naked in a campaign to promote Happy underwear. Surprising Press kits deliveries for journalists and the broadcast of a making-of where we could see people involved in the project either nude or wearing their Happy boxers contributed to make this campaign a buzz in France | |
Title | Athena Business Case |
Title (original language) | Cas Athena |
Agency | HAVAS 360 |
Campaign | Naked Athletes |
Advertiser | Eminence |
Brand | Athena Happy |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Executive Creative Director | H...es P....et Subscribers Only |