TitleWhere It Starts
Agency
Campaign Honda Racing
Advertiser American Honda Motor Co., Inc.
Brand Honda Performance Development

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Television
Creative Director C..t J....on Subscribers Only
Art Director H...rt Bi.....ham Subscribers Only
Chief Creative Officer
Copywriter P...in An....on Subscribers Only
Director J..f Z...t Subscribers Only
Production Company
Producer S...n Su....an Subscribers Only
Head of Production C...y D..n Subscribers Only
Production Manager
Executive Producer F...k S....ma Subscribers Only
Agency Producer B...n Do....ly Subscribers Only
Executive Agency Producer

About RPA

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Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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