TitleCould I Have Lupus/English
Agency
Campaign Could I Have Lupus?
Advertiser U.S. Department of Health & Human Services /Ad Council
Brand U.S. Department of Health and Human Services' Office on Women's Health

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Business SectorSubscribers Only
Type Television

About Muse Communications

Muse understands the importance of strategic alignment with agency partners.

Examining both target specific and broad audience motivators, we determine the multicultural sweet spot – the point where cultures conjoin.

This “sweet spot” is agency collaboration at its best. 

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Therapy Studios Brings Super-Charged Post Performance to Honda Civic Spot

Muse USA partners with the talents at Santa Monica-based post production company Therapy Studios to capture the au courant sophistication of the 2016 Honda Civic Coupe.

Directed by Warren Fischer of Bunker, the fresh spot takes the viewer on a cruise through city streets, where the all-new Honda Civic Coupe is the center of attention for enthusiasts ready to document the moment with cameras and smartphones. A sleek hipness blends with an artistic eye to capture the movement of the Civic through a chilled slo-mo urbanite experience. This Honda spot tells the story not of a car, but of a culture.
Editor Lenny Mesina’s cuts propel the energy and heighten the impact as the car bursts through a swirl of smoke, as complementary visual effects by artist Wren Waters give the footage a subtle mix of grit and street glam. Colorist Robert Curreri seamlessly transitions from the softer cityscape tones to pops of color, while the commanding bass-heavy sound design by Jeff Fuller proves he can set the mood for any occasion. 

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