| Y&R Dubai has been asked to raise awareness about the Al Noor Training Centre which helps disabled people to find their place in the society, with a budget almost equal to 0. The agency has thus find an ingenious way to communicate in transforming the globally recognized handicap sign with a wheelchair into a “professional”: cook, basket-ball player… It was a positive and effective way to show that disabled people have potentials in re-using existing supports everywhere in the street or public spaces | |
| Title | See Potential Not Disability |
| Agency | Y&R Dubai |
| Campaign | See Potential |
| Advertiser | Al Noor School |
| Brand | Al Noor School |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Creative Director | S...ir ..g Subscribers Only |
| Creative Director | H...n B..a Subscribers Only |
| Creative Director | W...ur D....ta Subscribers Only |
| Copywriter | W...ur D....ta Subscribers Only |
| Art Director | H...n B..a Subscribers Only |
| Agency Producer | A..n S....ni Subscribers Only |
| Video Editor | S...sh M...ra Subscribers Only |
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