TitleSmoothness
Agency
Campaign Take Care
Advertiser IQ
Brand IQ

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Production Company F....ll F..m .B Subscribers Only
Post Production C....ey ..t Subscribers Only
Art Director
Copywriter J...b N...on Subscribers Only
Director T...s Jo.....rden Subscribers Only
Production Company Producer
Director of Photography J...b I..e Subscribers Only
Agency Producer M...us K....ed Subscribers Only

About Forsman & Bodenfors

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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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