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TitleSmoothness
Agency
Campaign Take Care
Advertiser IQ
Brand IQ

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Production Company F....ll F..m .B Subscribers Only
Post Production C....ey ..t Subscribers Only
Art Director
Copywriter J...b N...on Subscribers Only
Director T...s Jo.....rden Subscribers Only
Production Company Producer
Director of Photography J...b I..e Subscribers Only
Agency Producer M...us K....ed Subscribers Only

About Forsman & Bodenfors

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H&M / She’s a lady

Since basically forever, girls and women have been told to look and behave ”like a lady”. Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.

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