TitleSmoothness
Agency
Campaign Take Care
Advertiser IQ
Brand IQ

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
MarketSubscribers Only
Production Company F....ll F..m .B Subscribers Only
Post Production C....ey ..t Subscribers Only
Art Director
Copywriter J...b N...on Subscribers Only
Director T...s Jo.....rden Subscribers Only
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Director of Photography J...b I..e Subscribers Only
Agency Producer M...us K....ed Subscribers Only

About Forsman & Bodenfors

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H&M / Close the Loop

H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.

This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.

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