TitleStomach
Agency
Campaign Stomac Test
Brand Apoteket

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageSwedish
Type Television & Cinema
Production Company ..X F..m Subscribers Only
Art Director J...im Bl....ll Subscribers Only
Copywriter
Director F...x He....en Subscribers Only
Production Company Producer Y..a A...ll Subscribers Only
Production Company Producer
Agency Producer M...us K....ed Subscribers Only
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About Forsman & Bodenfors

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H&M / Close the Loop

H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.

This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.

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