|Advertiser||British Heart Foundation|
|Brand||British Heart Foundation|
|Business Sector||Subscribers Only|
|Creative Director||V...i M....re Subscribers Only|
|Creative Director||N..s L....rd Subscribers Only|
|Art Director||Andy Garnett|
|Copywriter||D..a C..e Subscribers Only|
|Production Company||P..l Mc....re Ent.......ents Subscribers Only|
FAMOUS & EFFECTIVE:
Top 3 for Campaign's Agency & Campaign of the Year. 8 out of 9 in 2013 School Report. 48 awards won last year. Current Euro Effie Agency of the Year. 27.3M of new business already won in 2013 including HSBC, Vodafone Global & Gillette.
LONG IDEAS: Most agencies talk about Big ideas. At Grey, we believe in something different. We brlieve in LONG ideas. Big ideas come and go. But, LONG ideas start earlier, live longer & travel further across media, people & culture.
OPEN CULTURE: We have a different way of working called OPEN. We've removed departmental segregation & abolished sign-off systems. OPEN allows us to bring everyone's potential together, from inception through to delivery, quickly and brilliantly.
INTEGRATED: We have deepened our specialist expertise and diversified our offering with stellar businesses coming in-house: GreyPossible (digital), The Social Partners
(social), Dialogue (shopper marketing & activation) and GreyWorks (studio & broadcast).
VERSATILE CREATIVE PRODUCT: We've developed campaigns led by new packaging solutions, product ideas, entertainment, music, PR, retail solutions, promotional propositions, internal staff campaigns, online communities & corporate repositionings.