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TitleJared
Agency
Campaign Lost Generation
Advertiser The Prince's Trust
Brand Prince's Trust

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Type Print

About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News

Acrobats deliver products faster than ever in new Argos "Bounding" Campaign

New TV ad from CHI&Partners spotlights the speed of Argos’ market-leading, nationwide Fast Track Same Day Delivery Service

 

CHI&Partners and Argos will this Saturday unveil a fast-paced new TV campaign, ‘Bounding’, to promote the speed of Argos’ ‘Fast Track, Same Day Delivery’ service, which allows customers to choose from four convenient, same-day delivery slots.

‘Bounding’ is set against Argos’ characteristic ‘White World’ backdrop, filled with a maze of coloured doors. The floor is transformed into a giant trampolining space, and the room is filled with high-flying acrobats, performing tricks, twists and somersaults in the air whilst delivering the latest colourful, top brand products to customers at extremely high speed.

Leaping nimbly from door to door, the acrobats deliver products including TVs, video game consoles, cushions and dolls with alacrity and precision – reflecting the speed and dependability of Argos’ Same Day service.

Argos’ market-leading Same Day service aims to reflect the increasingly immediate needs of today’s busy consumers, who live in the moment and are ever more likely to think of the items they need on the spot – requiring fast, reliable delivery on the very same day. The service allows Argos customers to choose the delivery slot that suits them – right through until 10pm – on all orders made before 6pm.

The campaign will break on TV this weekend, with media planning and buying from Mindshare, and will be supported by a campaign from AllTogetherNow, CHI&Partners’ sister agency within The&Partnership.

Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “This campaign really ramps up the pace for Argos, representing the unprecedented speed of our market-leading Same Day Delivery service. It perfectly illustrates the speed at which Argos is adapting to meet the needs of our ever-busier customers.”

Micky Tudor, Creative Partner at CHI&Partners, said “‘Bounding’ takes us on a rollercoaster ride of colour, excitement and speed – playfully dramatising the speed and flexibility of Argos’ Same Day service.  We hope it gets hearts racing as well as fingers clicking for same-day delivery.”

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