| In order to give the opportunity to appreciate every detail of a specifically composed orchestral piece performed by Dutch Metropole Orchestra, Philips create a website that allow people to interactively isolate any one of the 51 individual musicians to hear every detail of their musical contribution.
The audience can also find out more about each musician, from their musical preferences to the precise number of musical notes they play in the piece. Each musician also has a personal playlist with links to their personal blogs and Twitter feeds.
“In music, every single detail matters!”
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| Title | Obsessed With Sound |
| Agency |
DDB & Tribal Amsterdam
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| Campaign |
Obsessed With Sound
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| Advertiser |
Philips
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| Brand |
Philips
|
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| Posted | December 2011 |
| Business Sector | Subscribers Only |
| Media Type |
Digital
|
| Production Company |
Stink Films
|
| Executive Creative Director |
C...s B...is Subscribers Only
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| Copywriter |
..l Ho......oom Subscribers Only
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| Art Director |
B..t ..l Subscribers Only
|
| Director |
..b C..u Subscribers Only
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