Title "Bad Picture"
Agency Forsman & Bodenfors
Campaign Bad Picture
Advertiser Findus
Brand Findus

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Business SectorSubscribers Only
Type Print
Art Director S...el ....son Subscribers Only
Copywriter J...n Ho.....öm Subscribers Only
Account Manager Mr. Joachim Levin
Account Supervisor S...an R...ls Subscribers Only
Photographer E..l L....on Subscribers Only

About Forsman & Bodenfors

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The fashion campaign “Vårmod” is a celebration of courage. (The name is a Swedish wordplay that turns “spring fashion” into “spring courage”.) It is about courage to try new patterns, and to brake old ones. The campaign is presented by Lea T, an international top model with an inspiring personal story that shows great strength and courage – the fight for the right to truly be yourself. Lea T was recently appointed one of the most influential women in Italian fashion by Forbes magazine. She has a transgender background and has dealt with prejudice and discrimination all her life.

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