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TitleZip Line
Agency
Post Production
Campaign Questions - Geico
Advertiser GEICO
Brand Geico

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
Editing Company C...o S...et Subscribers Only
Creative Director S...e B....tt Subscribers Only
Associate Creative Director
Copywriter D..e G...on Subscribers Only
Director B...n ..e H...es Subscribers Only
Production Company
Agency Producer A..x Sch......yne Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Latest News

Ice-T an Lemonade Star in Geico's Latest Spot

By Catherine Gin | AdAege | Published on September 09, 2016. 

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, limited edition cans honoring each of the 32 NFL teams, and the fans who drink them, are celebrated in Bud Light's campaign; Russell Wilson, Von Miller and Antonio Brown are instructed to connect with the Xbox Live community; and James Harden and Von Miller (again) lead a call to arms to sports people to unleash their creativity in a dynamic Adidas ad.

Nicki Minaj catches her man spending time with Snapchat -- an actual animated version of the app -- in T-Mobile's spot.

Finally, actor Ice-T causes confusion at a lemonade stand in Geico's latest. 

 

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