|Title||"The Olympic Delivery Authority"|
|Campaign||The Olympic Delivery Authority|
|Advertiser||Transport for London / Olympic Delivery Authority|
|Brand||TfL, ODA, Mayor of London|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Outdoor / Out of Home|
|Media Agency||W...er M...a Subscribers Only|
|Art Director||T....an Co.....us Subscribers Only|
|Copywriter||Mr. Joel Miller|
|Account Planner||L....ay P...e Subscribers Only|
|Advertising Manager||T...i L...m Subscribers Only|
OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT
It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world.
Feb. 12, 2015--Campaign UK--By Gurjit Degun
Public Health England is set to appoint M&C Saatchi to launch its Living Well brand and manage its Smokefree campaign.
M&C Saatchi beat Abbott Mead Vickers BBDO, DLKW Lowe, McCann London and Now, which partnered with Kindred.
The process kicked off in November last year and was handled by the Crown Commercial Service.
Once the commercial contract has been signed, M&C Saatchi will be tasked with creating work targeting 40- to 60-year-olds around smoking, drinking, eating well, exercising, stress and sleep.
The Smokefree account was previously handled by Dare and Now.
In September last year, the two agencies created an ad for the government’s Stoptober campaign that featured Paddy McGuinness and Al Murray.
Dare, whose predecessor MCBD won the Department of Health’s anti-smoking account in 2007, has partnered with Now on the strategy elements of the campaign since 2012. Dare, which is not on the government roster, did not repitch for the business.
A PHE spokeswoman said: "We have not yet appointed an agency for the Live Well brief. We have identified M&C Saatchi as a preferred supplier and will now enter into a period of commercial negotiation."
Separately, M&C Saatchi has promoted Camilla Kemp, a managing partner, to the role of chief operating officer. Clare Willetts, a business director, replaces her as a managing partner. Tom Bazeley, the chief executive, said that he is creating a "smaller, tight-knit management team".
This article was first published on campaignlive.co.uk.