TitleMatthew's Day Off
Agency
Editing Company
Campaign Leap List
Advertiser American Honda Motor Co., Inc.
Brand Honda

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Production Company M...e Pi....es Subscribers Only
Telecine ..e M..l .A Subscribers Only
Special Effects / VFX
Music Company / Composer B...on S...et Subscribers Only
Executive Creative Director ..e Ba.....li Subscribers Only
Creative Director
Associate Creative Director ..n Pa......ros Subscribers Only
Art Director A...l S....rt Subscribers Only
Group Creative Director
Copywriter ..n Pa......ros Subscribers Only
Copywriter D...d Su....an Subscribers Only
Director
Agency Producer I....ra C....er Subscribers Only
Executive Agency Producer G..y Pa....ff Subscribers Only
Actor / Celebrity

About RPA

Latest News

Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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