|Agency||Grey Group New York|
|Special Effects / VFX||The Mill|
|Advertiser||E*TRADE FINANCIAL Corporation|
|Business Sector||Subscribers Only|
|Music||Ma....et M...c Subscribers Only|
|Production Company||R...it C....nt Subscribers Only|
|Editing Company||Vision Post|
|Art Director||Z..k M...a Subscribers Only|
|Art Director||D..g F...on Subscribers Only|
|Chief Creative Officer||Mr. Tor Myhren|
|Copywriter||R..h S...er Subscribers Only|
|Copywriter||P...r H...es Subscribers Only|
|Copywriter||Mr. John Clarkson|
|Copywriter||J..f V...ck Subscribers Only|
|Copywriter||S...en F...l Subscribers Only|
|Director||Mr. Tim Abshire|
|Line Producer||L....ay Br....ki Subscribers Only|
|Producer||..c Zi.....an Subscribers Only|
|Head of Production||Mr. Jeff Sommar|
|Executive Producer||..n H....ng Subscribers Only|
|Executive Producer||D....as H...ll Subscribers Only|
|Executive Producer||Joby Barnhart|
|Executive Producer||G..y Hi......eld Subscribers Only|
|Editor||A..x C...n Subscribers Only|
|Colorist||Mr. Fergus McCall|
|Co- Chief Creative Officer||J..f O....ne Subscribers Only|
|Creative Director||E..c S...l Subscribers Only|
|Producer/VP||Ms. Kimberly Kietz|
|Assisstant Producer||S...e Ro.....al Subscribers Only|
|Business Manager:||M...y De.....ips Subscribers Only|
|Casting||Ms. Nina Pratt|
|Client Consultant||J..n Cl....on Subscribers Only|
|Director of Broadcast Production||B....tt Mc.....ll Subscribers Only|
|Assitant Editor||Ms. Jackie Helfgott|
|Mix Vision Post||D...e D...le Subscribers Only|
|Mix Vision Post||M..t B...r Subscribers Only|
|Music Producer:||Mr. Zachary Pollakoff|
|VFX EP||J...d Y...er Subscribers Only|
|Lead Compositors||K...h Su....an Subscribers Only|
|Lead Compositors||Mr. Tony Robbins|
|Creative Director||J..f S....ns Subscribers Only|
There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe.
The #LastSelfie Campaign Calls on People to Act Using Social Media
New York, April 17, 2014 - - The World Wildlife Fund (WWF) and Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, have launched a new campaign to raise awareness about endangered and threatened species. The species in focus are tigers, rhinos, orangutans, pandas and polar bears, which could become threatened as the icecaps in the Arctic melt at a high speed.
In order to reach young people and make them act to save endangered species, WWF is using an innovative approach and channel, Snapchat. The campaign compares the fleeting existence of a Snapchat post to the threat of extinction facing many species.
Images sent through Snapchat can’t be saved and can be seen only for a few seconds. Just like real life moments. WWF has created a series of selfies showing endangered species and calls them the #LastSelfie. These selfies will disappear on Snapchat and young people are expected to share and spread them in social media. The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.
The campaign is running in Turkey and Denmark.
People can join the campaign by following the Snapchat accounts of Denmark and Turkey, wwf_dk and wwf_turkiye, respectively. Share what they receive to spread the word and help by supporting WWF on http://panda.org .
See the short film http://www.youtube.com/watch?v=TOAHBSxMBEA on the campaign. Download the selfie posters.
Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies : Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Papa John’s, Hasbro, Marriott Hotels & Resorts and T.J. Maxx. Grey was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014 (www.grey.com)