Campaign Dog Tested. Dog Approved.
Advertiser Subaru
Brand Subaru

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About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Spong, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Spong, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Carmichael Lynch to Support Sierra Trading Post Marketing

Carmichael Lynch has been hired by Sierra Trading Post, a leading online, off-price retailer that offers customers savings of up to 70% on outdoor gear, shoes, clothing, accessories and home furnishings, following a recent creative agency review. Carmichael Lynch will handle creative duties for the brand, which is part of The TJX Companies, Inc.

“We’re excited to be working with Carmichael Lynch to add to the momentum behind the Sierra Trading Post brand,” said Karen Coppola, Chief Marketing Officer, The TJX Companies, Inc. “We have a shared vision for our outdoor-oriented brand and we’re looking forward to seeing that vision come to life.”

“Sierra Trading Post has an appetite for great work that takes a 360-degree approach,” added Carmichael Lynch President, Marcus Fischer. “We’re excited to work with them on ideas that touch many aspects of their business.” 

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